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Hemp, the ecological plant par excellence
Hemp, the ecological plant par excellence Hemp is a natural and fully biodegradable natural fiber. It is the ultimate ecological plant in its culture as in its transformation. Just like linen, its transformation is mechanical. It grows without fertilizers or pesticides and the plant is naturally very resistant to parasites and weed. Thus, hemp leaves the soil in great condition for subsequent crops. Not only does hemp cultivation preserve the soil, it also helps maintain it: hemp matures quickly, in approximately 100 days, allowing to reuse the field easily. In addition, its roots and its ability to absorb water drain...
Why choose natural fibers?
Why choose natural fibers? Natural fibers (linen, hemp, cotton, wool, cashmere, silk, etc.) and artificial fibers (tencel, modal, viscose) are derived from natural raw materials of animal or plant origin. The difference between the latter is their transformation: natural fibers are transformed mechanically and artificial fibers are transformed using a solvent. Why choose these two types of fibers over synthetic fibers: Biodegradable: they degrade naturally and quickly They are carbon neutral Anti-perspirant: thanks to their absorption properties, they allow your clothes to breathe and do not retain odours Hypoallergenic and antibacterial: they protect your skin and take care of...
FREITAG : the circular economy of fashion
FREITAG : the circular economy of fashion In this article, We are going to tell you about the eco-friendly brand FREITAG that made us want to create AVANI. The history of the brand began in Zurich in 1993, when graphic designers Markus and Daniel Freitag were looking for a resistant and waterproof bag to protect their projects during their bike trips. Inspired by the Inspired by the multicolored heavy traffic that passed every day in front of their flat, they came up with the idea of designing a bag made from old used truck tarpaulins and car seat belts. The...
“The True Cost” documentary, the hidden face of textiles
“The True Cost” documentary, the hidden face of textiles The documentary “The true cost”, directed by Andrew Morgan, highlights the hidden underbelly of the textile industry. Released in 2015, it asks an essential question in the world of fast fashion: who really pays the price of our clothes? After being shocked by the tragedy of the collapse of Rana Plaza in Bangladesh, Andrew Morgan decided to launch a crowd-funding campaign for the making of this film, with the aim of providing answers to this question. This film explores the entire textile production chain from the cotton fields in India to...
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